The b-to-b world is a fast-paced, transforming one. Be it the publishing, marketing or financial industry, we’re all productive around the clock for the benefit of our members, our audience and our clients. While it may be hard to reserve “networking time,” it is important to do. With the right strategy and goal in mind, b-to-b marketers can leverage tools such as LinkedIn for managing brand reputation and increasing visibility.
A 2008 study by Anderson Analytics found that the majority of LinkedIn users are decision makers within their company (66%), and that they tend to be active on the site. With this in mind, the opinion of these users could be very valuable for your brand. In addition, LinkedIn provides multiple opportunities for visibility gains and in the search engines. More links pointing to your website and an optimized company profile will increase the likelihood that your customers will find you on LinkedIn.
If using networking tools is not your style, then make yourself visible. There are so many industry opportunities to connect with prospective clients or, who knows, perhaps even a future boss. Making a face-to-face connection is always a great way to continue a conversation down the road, especially if it relates to business matters.
As an article today in Advertising Age best puts it, “Network, Network, Network: It's Not OK to Just Do Your Job and Go Home.”
Posted by Brittany Agro
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With our technology today, face to face might be very uncommon as it was before. The way to deal with clients is to make a constant communication, catering with their needs and complaints, if there is any. Relationship with clients need not stop from giving him what he needs but assuring him that you can be there when he needs you.
Posted by: Brad Fallon | February 18, 2011 at 08:34 AM
LinkedIn is a great networking and informational tool. Marc Brownstein provides a great example for why you need to utilize this resource at the start of the Advertising Age article that Brittany referenced. It is an important part of today's business world.
Posted by: Bruce Bennett | February 21, 2011 at 06:41 PM
Both excellent points! Thanks for sharing.
Posted by: Brittany Agro | February 22, 2011 at 04:33 PM
LinkedIn is a great network and information tool. Mark steyn provides a good example to explain why you need to use the resources in the beginning of the age of advertising articles, Brittany reference. It is a important is today's business world.
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