It seems like yesterday that RSS was introduced to business-to-business. But is sure is gaining strength. Though many have adopted the method for information dissemination, few found ways to monetize the tool. Now, the money model is becoming more sophisticated. As reported in the Chicago Sun Times, Chicago-based RSS hub FeedBurner, is working with notable clients like VNU to place advertising in RSS feeds. Key for the new effort is measurability. Like so many e-centric tools, precise metrics become a great selling point. The question remains, though, that if RSS is meant primarily for news dissemination, do ads dilute the tool and turn-off the audience?
posted by Steve Ennen
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