The Google print-ad purchase is gaining more attention in mainstream press and it seems there is a marked distrust of the motives behind the "broker" approach Google is taking with the likes of PCMagazine. The New York Times lists folks with such suspicions, and also from Ziff Davis who explains, with reserved joy, the partnership. The LA Times calls it a "head-scratching move." Broker or not, if this Google experiment takes flight, it would mean another revenue stream/strategy for print publications. The idea of "remnant" space brokers could mean healthy action for pubs, and, in the case of PCMag, offer the hope of fractional ads to smaller companies vying for exposure in venerable business-to-business pubs.
posted by Steve Ennen
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