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May 12, 2005


paul conley

Hi folks,
I wanted to let you know that I'm a little disappointed in the way MediaPace has begun. There's a detailed post on my B2B journalism blog. I'd ask that you take a look.
In the meantime, I have to say I really dislike the post about "Strategic clarity and sports metaphors."
I spend a fair amount of time trying to convince B2B journalists not to use sports metaphors in their writing. Such writing, which requires that a reader be a sports fan, seldom adds clarity. Such writing also tends to exclude readers from other nations.
Perhaps worst of all -- for reasons that I don't understand -- sports metaphors lead to mixed metaphors.
Thus in your post about strategic clarity you have someone talking about forward passes (football) and having too many balls in the air (juggling.)
Sports metaphors are for lazy writers and lazy speakers. They tend to slow the pace until all sense is drained from a sentence, and the struggle to continue the metaphor leads to typos like this: "The strategic direction can muddy for event top level executives and one can’t expect team success if that clarity isn’t – well – clear."
I'd love to know what Loggia and Marshall think about strategy. But your post didn't tell me.

Martha Spizziri

I have to agree somewhat with Paul Conley's comment. I would have liked to know more about how to identify the key players and how to get the necessary people to buy in--or how to balance long-term strategy with the need for near-term results.

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