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May 16, 2005



The thing is, your "brand" as a magazine isn't just your logo and niche. It's your editors and everything they think or do while putting out each issue. Right now, your online content shouldn't be about June's stories- it should be about September or October's.

Get your editors to post notes from their editorial meetings, excerpts from interviews, and links to relevant news stories, and you'll do a better job of extending your brand electronically than you will by having them post press releases online.

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