BPA Worldwide recently polled visitors to its website about the most effective social media channel to market a company's brand. Not surprisingly, Facebook garnered the most votes as the best tool for marketing companies’ products and services.
But while Facebook remains the popular choice for both commercial and private applications, at least one industry pundit suggests media owners aren’t using the channel to its fullest potential. According to Scott Galloway, professor of marketing at New York University who recently addressed the MPA’s American Magazine Conference, “The reason you’re having trouble making money is because you’re not relevant - profits are an indicator of relevance. Not a brand in here is managing capital allocation correctly in relation to Facebook.”
To read the full story with the rest of Galloway’s comments, click here. The question now is whether media companies will respond to the challenge.
What do you think?
In the meantime, here is the full question posed by BPA and the ranking of survey results: What has been the most effective social media channel to market your company's brand?
1. Facebook (43.5% of respondents)
2. LinkedIn (21.7%)
3. Twitter (19.6%)
4. Other (8.7%)
5. YouTube (6.5%)