BPA Worldwide recently polled visitors to its website about the most effective social media channel to market a company's brand. Not surprisingly, Facebook garnered the most votes as the best tool for marketing companies’ products and services.
But while Facebook remains the popular choice for both commercial and private applications, at least one industry pundit suggests media owners aren’t using the channel to its fullest potential. According to Scott Galloway, professor of marketing at New York University who recently addressed the MPA’s American Magazine Conference, “The reason you’re having trouble making money is because you’re not relevant - profits are an indicator of relevance. Not a brand in here is managing capital allocation correctly in relation to Facebook.”
To read the full story with the rest of Galloway’s comments, click here. The question now is whether media companies will respond to the challenge.
What do you think?
In the meantime, here is the full question posed by BPA and the ranking of survey results: What has been the most effective social media channel to market your company's brand?
1. Facebook (43.5% of respondents)
2. LinkedIn (21.7%)
3. Twitter (19.6%)
4. Other (8.7%)
5. YouTube (6.5%)
In many cases it depends on the industry. For B2B, it may make more sense to put more focus into a LinkedIn strategy as opposed to Facebook. It's also important to look into niche specific social networks.
Posted by: Nick Stamoulis | October 26, 2011 at 10:33 AM
Yes, It is right way to market your brand in Facebook and show the usefulness of your product and increase market awareness by making the relevant, creative posts.
Posted by: Anonymous | October 30, 2011 at 12:50 PM
b2b i go to fb cause large market and user large potential buyers get my drift
Posted by: essay | January 16, 2012 at 04:16 AM