This morning, SISO kicked off its Executive Conference in Philadelphia at the Pennsylvania Convention Center. The keynote speaker, Andrew Davis, chief strategy officer and co-founder of Tippingpoint Labs, put on a riveting presentation to a crowd of roughly 125 trade show professionals on building audience and driving revenue by thinking like a media company. Davis wooed the crowd with his knowledge of social media platforms and cool presentation tools like Prezi.
With an appetite to learn more about new digital opportunities - the theme of this year’s conference - attendees were highly engaged by Davis’ captivating presentation, according to the rapid number of tweets that rolled in. Traci Browne of the Trade Show Institute tweeted: "Keynote @TPLDrew has done an amazing job customizing his presentation to his audience ... clearly spent a very long time prepping."
Davis offered great insights into building content relationships, social media and fractal marketing or exploring smaller, more niche-focused online communities in order to empower digital influencers to drive revenue and reduce costs. Some takeaways included:
- Think like a content producer: Every trade show is an opportunity to find the content, to find new opportunities.
- Content is the currency of social media. You need to be thinking about how fast you can get your content into the market.
- Remember the key elements of content: high quality, frequent and relevant.
- Today you must build content-based relationships; that is what a lot of social media is focusing on.
- If you are starting a video program, don’t just tell people about it. Tell them how they can build a relationship with that content, and then live up to it.
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