The Federal Trade Commission, in an attempt to help businesses understand the CAN-SPAM law that governs email blasts, has put together a short video describing “seven things you need to know to comply with CAN-SPAM.”
The video’s message—that compliance is simple—is basically true, though ABM members that send email blasts on behalf of customers sometimes encounter more difficult questions—such as who’s responsible for what when party A sends party B’s email to party C. But ABM’s counsel are happy to help with those questions, and the video should help with the basics.
Mark Sableman msableman@thompsoncoburn.com
Those are super cute. I like you on Facebook.
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