Forrester Research, recently published in eMarketer, predicts that b-to-b companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Fortunately for us, there are many analysts and agencies that conduct regular research specifically on topics like social media marketing for the b-to-b industry.
Here’s one report worth reading that may provide a better understanding of the direction new media and social media is taking in terms of overall strategy, industry trends and unique audience. Entitled, “Social Media for B2B Marketing,” this report not only covers why social media matters for b-to-b but also includes tips on planning strategy, conducting research and establishing guidelines.
Posted by Brittany Agro