ABM’s Annual Conference concluded with solid remarks from three esteemed leaders in the industry at the CEO round table session. The session led by Tom Kemp, Northstar Travel Media, Don Pazour, Access Intelligence and Richard Reiff, Advantage Business Media ushered in feedback from attendees, which included suggested content for upcoming regional events such as sessions on paid content and social media.
A 25-year conference attendee veteran, Kemp kicked off the conversation by expressing his reaction to the conference and what he took away from it in general. “Through listening to all of these presentations, I thought about marketing services and if it’s really a new name for things we’ve always done or is it a fact?” He added, “As b-to-b publishers, we will do what we’ve always done, follow the money. We will create the partnerships necessary to be successful in marketing services.”
Pazour continued the conversation on another positive note, “One of the most encouraging things I’ve heard here is don’t compete with the agencies and don’t start competing with the price and, in turn destroy the quality that the vendor gets. It’s not about the price it’s about getting more qualified leads through using our industry knowledge.”
Laugher broke the audience’s silence when Kemp asked Pazour what he liked least about the conference. “What I liked least was AOL entering our markets,” Pazour said with a smile.
B-to-b is about bringing the buyer and the seller together. Reiff echoed Kemp’s commentary by adding that people are always taken back by the recent example of common sense. “Is this new or is this just new terminology? I’m not real sure. Someone said that we are working together in new ways, another person said why all the fuss now? One thing is for sure, we in b-to-b have always been innovators.”
Posted by Brittany Agro
b.agro@abmmail.com
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