The b-to-b world is a fast-paced, transforming one. Be it the publishing, marketing or financial industry, we’re all productive around the clock for the benefit of our members, our audience and our clients. While it may be hard to reserve “networking time,” it is important to do. With the right strategy and goal in mind, b-to-b marketers can leverage tools such as LinkedIn for managing brand reputation and increasing visibility.
A 2008 study by Anderson Analytics found that the majority of LinkedIn users are decision makers within their company (66%), and that they tend to be active on the site. With this in mind, the opinion of these users could be very valuable for your brand. In addition, LinkedIn provides multiple opportunities for visibility gains and in the search engines. More links pointing to your website and an optimized company profile will increase the likelihood that your customers will find you on LinkedIn.
If using networking tools is not your style, then make yourself visible. There are so many industry opportunities to connect with prospective clients or, who knows, perhaps even a future boss. Making a face-to-face connection is always a great way to continue a conversation down the road, especially if it relates to business matters.
As an article today in Advertising Age best puts it, “Network, Network, Network: It's Not OK to Just Do Your Job and Go Home.”
Posted by Brittany Agro