A question on everyone’s mind: How does Google do it? Innovate. Grow. Dominate. Continually.
According to IHS Screen Digest, it’s all about the small screen – your mobile device. The research group cites mobile, Google’s “long-term growth insurance,” as one of three revenue growth-enabling pillars, the other two being search and video/display.
When Google announced its Q4 2010 results yesterday, it singled out its mobile business as one of the company’s star products. By year end, search on mobile devices grew four times more than in 2009. And, according to Mobiledia, by providing a wide slate of phone makers and carriers with its open-source platform, Google has propelled Android into the world's #2 smartphone operating system.
What does this mean for the b-to-b media industry? Mobile is a growth opportunity you can’t afford to ignore. As mobile technology matures, so does the mobile publishing ecosystem. Smaato predicts that U.S. mobile advertising revenues will surpass $1.2 billion this year and $5 billion in 2015. Publishers, for their part, expect to monetize mobile through a mix of advertising and paid apps.
Need some tips? Check out the ABM Vital Guide to Mobile Advertising and ABM’s archived webinar series dedicated to the mobile landscape.
Posted by Kate Patton
k.patton@abmmail.com
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