ABM members and new media marketing professionals gathered in the Soho offices of Scholastic International yesterday morning to discuss how, exactly, business media companies can best bring their products to expanded audiences. It’s online—in video, in podcasts, in webinars—and now it’s on iPod’s and mobile phones.
So why do your audio/video products, so newly established on the Web, need to go mobile? PodcastGO’s Andrea Mitchell can tell you:
(Nice explanation, but seriously… cancer treatment? Who new “info-tainment” was so depressing.)
posted by Sara Sheadel