The evidence continues to grow that Web-based and mobile video are gaining more than a foothold in the sphere of user preference. Today's piece in MarketingVox detailed the popularity of the medium among Web users: two-thirds watch videos and video ads on the Web. The story by ABM member company BusinessWeek also touts the immense popularity of Web video among Final Four fans. The fact is that for sports or advertising or news, the consumers is drawn to Web-based video. Evidence is strong that the mobile video, once the technology becomes more widely accessible, will also draw strong audience. For business information companies, the argument for adopting a video strategy isn't one of capitalizing on novelty. Business information companies need to adopt video to catch the eye of the consumer in the midst of all the digital options growing in popularity.
posted by Steve Ennen