The printed page is soon to gain another partner: the mobile phone. So much buzz has been generated on the health of printed page, search, e-centric, etc., that many folks have yet to target the next likely information delivery system. As MarketingVox reports, Google is showing a push toward the China mobile phone market. That country's mobile phone use is certainly outpacing ours. In Europe, Land Rover, as reported by WSJ Online (sorry, need a subscription) is beaming commercials to mobile phone users who pass by billboards and who are open to receiving the mini-commercials. Potential applications for business-to-business are numerous. If we act quickly, readers of our publications will be clamoring for updates on their markets and can immediately and act on them. The chance to build community can increase through a subscription models. Pricing and data delivery can be instantaneous. It is opportunity calling and business-to-business can embrace an information delivery vehicle that is both ubiquitous and indispensable.
posted by Steve Ennen
The mobility of mobile phones begs the question -- what information does my market need in the field? If, for instance, you felt your market did not sit at a desk and regularly access the Internet, you probably saw no reason (or potential revenue) from a major investment in a Web site. But with mobilility, what on-the-spot information would make a difference to my "reader" and how could I gain marketshare and new opportunities?
Posted by: Margaret Magnus | August 23, 2005 at 12:34 PM