Reader's Digest, the most widely read magazine in the world, is publishing its milestone 1000th issue using digital delivery technology from Texterity In some ways, this is also a "milestone" for digital editions, which have been growing over the last few years, but still represent a small percentage of all published magazines. It's appropriate that this particular issue is published as a digital edition: it includes a supplement called "Future" and will contain trends in health, media, money, living, science/technology, and society.
Reader's Digest, like many consumer magazines, has struggled with maintaining its subscriber base. Still, it's circulation (once as high as 17.75 million) is still roughly 10 million readers.
A concern for RD is the average age of the reader (hovering around 50 years old). It's been going down a bit recently, but RD would love to get the younger demographic. As this printicon embraces digital it raises some key question about delivery in this day. Will digital editions attract younger readers who will realize that RD has some pretty cool content -- and might go ahead and subscibe? And, does RD become more relevant to the current demographic (i.e., the "older folk") who are increasingly using computers and the web? In light of the recent shift in TV Guide, are digital editions emerging as an answer to some of the challenges facing print?
posted by Cimarron Buser